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Beauty Industry, Beauty Launches

L’Oréal Professionnel Brings In-Salon Refill Stations to U.S.

The sustainable Source Essentielle hair care range also features vegan ingredients.

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By: Jamie Matusow

Editor-in-Chief

In-salon refill stations mark the U.S. entry of L’Oréal Professionnel’s international award-winning Source Essentielle hair care line.
 
This “new generation” of professional hair care (exclusively sold in salons) is comprised of vegan, silicone-free, paraben-free and sulfate-free formulas with 80-100% naturally-derived ingredients that the brand says “provides the ultimate sensorial experience and guarantees professional results.” The line is formulated with real flower and plant inclusions suspended in every shampoo. As a bonus, clients are invited to refill their shampoo in-salon to reduce their plastic consumption and save money on the refilled shampoo.
 
The line includes products for all hair types: for dry hair, sensitive scalp and extra shine, and range in price from $32=42.

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